Your journalism.
A new
revenue
stream.
Bulletin is a privacy-first media platform that puts independent publishers at the centre. You keep your editorial independence. We bring you a new audience, and redistribute 90% of our profit to the publishers whose work readers engage with.
Powered by Impress, the UK's only fully independent, state-recognised press regulator.
One place for
everything that matters.
Bulletin is a personalised daily media briefing, not a news aggregator, not a social feed. It brings together the journalism, podcasts, audio, music, events, and culture that each reader genuinely cares about, curated by AI around their real interests.
The goal is never to summarise. Bulletin surfaces the right story to the right person at the right moment, then sends them directly to the full piece, on your platform, to your readership. Think of it as a press briefing that works as hard as a great editor, without replacing any of them.
Written press, podcasts, audio, events, music, culture, one stop for daily media, without the noise of social platforms and without surveillance advertising deciding what people see.
Regulated news
Only from independent, Impress-verified publishers. Quality by design.
Podcasts & audio
Curated audio matched to reader interests and moment.
Events & culture
What's on locally. What communities readers belong to care about.
Live interactive search
Readers talk to Bulletin in real time, adjusting their feed, going deeper on a topic, steering their own briefing. Every interaction is a privacy-first signal of genuine intent. No other platform has this.
European AI. Full privacy.
Personalisation runs on European AI (Mistral), processed under GDPR. Readers choose exactly what shapes their feed โ their topics, sources and interests โ and none of it is sold, profiled for advertising, or handed to Big Tech. This is the trust that brings readers to Bulletin, and keeps them.
Hi Sarah. Press freedom is under pressure again, three regulatory rollbacks over the weekend. Locally, Manchester's independent media scene lost another title. On a lighter note, Floating Points dropped a surprise album. Here's what you need to know.
Breaking: The Algorithm decides what is real.
User: But I didn't ask,
Algorithm: IRRELEVANT.
User downloads Bulletin.
The current deal
is a bad one.
"90% of digital advertising is captured by Google and Meta, leaving almost nothing for the publishers who create the content people actually want to read."
Ofcom / IAB UK, 2024
Revenue stripped away
Platforms built their businesses on your content. The ad revenue went to them. The traffic they sent back was never yours to keep.
Zero reader intelligence
You publish into a void. You don't know who your readers are, what they actually want, or where your best work is landing.
No direct relationship
Social platforms own the relationship with your readers. When the algorithm changes, your reach disappears overnight.
Bulletin is built on a different premise: publishers are partners, not content suppliers. You own your editorial voice. We build the audience together, and share the revenue fairly.
Simple. Fair.
Built around you.
Bulletin surfaces your content in a personalised, curated feed. Readers discover your work, click through to your site, and generate revenue via the free ad-supported tier or a paid subscription. Both streams feed one transparent pot โ 90% of Bulletin’s profit โ distributed monthly based on verified engagement.
You join, we connect your RSS feed
No integration overhead. We connect to your existing RSS feed. Your content appears in Bulletin immediately. Editorial control stays entirely with you.
Bulletin's ARA curates your stories to the right readers
Our Audience Relevance Algorithm matches each story to the readers most likely to care about it, based on genuine interest, not trending topics or engagement bait. The aim is always to direct readers to the full piece on your platform, not to replace it.
Readers engage, on the free tier or paid
Bulletin is free to access, supported by contextual, ethical advertising. A paid tier โ planned at around ยฃ6.50/month, final pricing to be confirmed โ offers a lighter experience with fewer ads. Both revenue streams feed the same publisher distribution pool, treated identically.
Revenue lands in your account monthly
90% of profit, from advertising and subscriptions combined, is distributed to publishers based on verified reader engagement โ likes and tips on your editorial work, weighted by depth. Transparent, auditable, monthly. No minimum thresholds.
You get real reader intelligence
Aggregated, anonymised signals about what your audience wants, what formats perform, what communities are engaging with, without individual tracking or data resale. Ever.
Two streams.
One principle: 90% of profit.
Bulletin generates revenue two ways: contextual advertising on the free tier, and subscriptions from readers who prefer a lighter experience with fewer ads. Both streams are treated identically: we run lean, publish our costs transparently, and 90% of profit goes to publishers. This is not a promotional rate. It is how Bulletin works, from day one.
Engagement units are reader likes and tips on your editorial work โ articles, podcasts, comics, video and more โ weighted by depth, so a long read or a full podcast earns more per reader than a snippet. Listings, adverts and third-party threads never draw from the pot. During the foundation period, the share earned by publications that haven’t yet verified their claim is split 50% to Bulletin’s operating reserve and 50% donated to Impress โ engagement earned before you claim is never back-paid, so claiming early matters. Every monthly settlement run is recorded and auditable; the full mechanics already run monthly as rehearsals.
Advertising revenue (free tier)
The free tier is supported by contextual, ethical advertising, no behavioural profiling, no surveillance targeting. Ad revenue feeds the monthly pot โ 90% of profit โ distributed to publishers based on verified engagement with their content.
Subscription revenue (paid tier)
Readers who prefer a lighter experience with fewer ads subscribe โ pricing planned at around ยฃ6.50/month, to be confirmed. Subscription revenue goes into the same distribution pool and is calculated and paid on exactly the same basis as advertising revenue, monthly.
Reader micro-tips
Readers can tip individual publishers directly in-app. 100% of tips go directly to the publisher tipped. Bulletin takes nothing from tips.
Insight products
Aggregated, anonymised trend and editorial intelligence reports sold to organisations and institutions. Revenue shared with contributing publishers. No raw data. No individual profiles.
The 10% platform share covers infrastructure, development, and operations. No data brokerage. No sponsored editorial. No undisclosed commercial relationships. Revenue comes from readers, and goes back to the publishers who earn it.
Transparent ranking.
No black boxes.
The way Bulletin surfaces and ranks content is one of the things we are most serious about, and most open about. We publish our ranking methodology in full. Here is how it works.
Matched to the individual, not to trends
Bulletin scores every piece of content against each reader's stated interests โ the topics, sources, places and keywords they chose, plus a semantic profile of the board they built. Ranking is not driven by what's trending or what generates the most clicks. It is driven by what is relevant to this person, right now.
Rated against a live, verified context
In development for a later phase: every article will be assessed for narrative accuracy against a continuously updated body of verified facts, sourced from independent, peer-reviewed, and editorially verified research. Today, trust is grounded in sourcing โ regulated and independent publishers, a spam and quality filter, and transparent mechanical ranking.
Ranked down. Never removed.
Bulletin does not censor content. Articles with misleading headlines, narratives that diverge significantly from verified context, or content that is hateful are ranked lower, not removed. There is no room for hateful content in the platform's default experience, but readers who wish to see ranked-down content for research or comparison can do so through their advanced feed preferences. There is no hidden editorial hand.
We publish the methodology
Bulletin's ranking criteria are documented and publicly available. Publishers can see how their content is being scored. Readers can see why something appeared in their feed. Transparency about curation is treated as a core editorial standard, not an optional feature.
Active fake news and bot monitoring
Planned for a later phase: a dedicated layer detecting coordinated inauthentic behaviour, bot-amplified content, and known disinformation patterns, with affected publishers notified. Today, hijacked and spam feeds are already detected and removed by an automated weekly quality sweep with human review.
Advanced preferences for every reader
Readers have full, granular control over their feed: topics, followed sources and their weighting, geography, content-type filters, custom keywords, and how focused or wide the algorithm ranges. The algorithm serves the reader. Not the other way around.
For publishers: good original journalism scores well by design. The accuracy and originality dimensions of the algorithm actively reward independent reporting grounded in real-world evidence, the opposite of a platform that rewards speed and outrage.
More than
a revenue share.
Direct, fair revenue, from day one
90% of profit, distributed monthly based on verified reader engagement. Reader likes and tips steer where the pot flows โ a tip on your piece increases your share. No opaque scoring. No minimum thresholds.
A new audience, already engaged
Bulletin already carries 2,650+ publications โ including 187 Impress-regulated titles and 28 IMA members โ with the Impress network behind it. Your content reaches readers who already care about quality journalism.
Real editorial intelligence
Aggregated, anonymised signals about what your readers want, what formats perform, and what communities engage with, without any individual tracking or data resale.
Regulatory credibility
The Impress whitelist signals editorial standards to readers, researchers, and funders. As trust in social media continues to fall, association with a regulated, transparent platform becomes more valuable.
Privacy by default
No surveillance advertising. No profiling. Readers choose Bulletin because they trust it, and that trust extends to every publisher inside it.
A seat at the table
Early publishers help shape how Bulletin develops, ranking criteria, product features, revenue models. This is a partnership, not a platform relationship.
Independent.
All sizes welcome.
Bulletin is open to independent publishers of all sizes, local newsletters, regional titles, national independents, specialist outlets. The one requirement is editorial independence and a commitment to original journalism.
You're a good fit if you are
Not yet Impress-regulated? We can support your application. The process is straightforward and the credibility benefits extend well beyond Bulletin.
What you need to get started
A note on timing: Bulletin is currently fundraising and in development. Publishers joining now do so as founding partners during our beta phase, no revenue is shared until the app launches and is profitable. Once it is, 90% of profit goes directly to publishers.
No technical integration. No lengthy contract. No upfront cost.
What we ask.
What we give back.
Joining Bulletin is a mutual commitment, not a one-sided platform agreement. We ask publishers to uphold a set of standards. In return, Bulletin commits to publishers in writing.
Publishers commit to
Bulletin commits to publishers
Common questions.
No, but Impress-regulated publishers are automatically whitelisted and prioritised in the feed. If you're not yet regulated, we can support your Impress application. The process is straightforward and the credibility benefits extend well beyond Bulletin.
No. Bulletin surfaces your content in a curated feed, headlines, summaries, and previews. Readers click through to your site to read in full. Your traffic, your relationship with the reader. We do not host your content and we never aim to replace the full piece.
Revenue share activates once Bulletin launches publicly and is profitable, not during the beta phase. From that point, advertising and subscription revenue is pooled monthly; after our lean, transparently published running costs, 90% of profit forms the publisher pot. Your share of the pot is proportional to your verified engagement units โ reader likes and tips on your editorial work, weighted by depth (a long read or full podcast earns more per reader than a snippet; listings and adverts never earn). During the foundation period, the share of publications that haven’t yet verified their claim is split 50% to Bulletin’s operating reserve and 50% donated to Impress. Every settlement run is recorded and auditable โ the mechanics already run monthly as rehearsals. No black-box scoring, no hidden weightings.
Today, articles are ranked on relevance to the individual reader (their chosen topics, sources, places and keywords, plus a semantic profile of their board), source trust tier, freshness and depth โ with spam filtered and publisher-diversity caps so no single outlet dominates. Ranking is never driven by trends. Accuracy scoring against a verified-context layer, and a publisher dashboard where you can see how your content is scored, are in development for phase two.
Bulletin is currently fundraising and in active development, with a prototype launching mid-2026 followed by a public app launch. Publishers joining now come on board as founding partners during the beta phase, there is no revenue share during this period. Once the app launches and is profitable, 90% of profit is distributed directly to publishers. There is no cost and no obligation beyond the commitment statement.
Free-tier readers see contextual advertising, no behavioural profiling, no surveillance targeting. Paid subscribers (planned at around ยฃ6.50/month, pricing to be confirmed) get a lighter experience with noticeably fewer ads โ every ad remains ethical and non-tracking. Either way, 90% of profit goes back to publishers. There is no native advertising and no sponsored editorial anywhere on the platform.
Ready to join?
Tell us about
your publication.
Fill in the form below and we'll be in touch within two working days to schedule a 30-minute onboarding call. Founding publisher spots are limited, we're onboarding in cohorts.
What happens next
Interested in Impress regulation? If you indicated this in your application, you'll receive a separate email from Impress with everything you need to know. Joining Impress is entirely separate from joining Bulletin, and happens at your own pace.
Publisher application
Tell us about your publication. Takes about three minutes.
Takes about three minutes. Once you submit, your publication is added to Bulletin straight away.
You're in.
Your publication has been added to Bulletin. If you indicated interest in Impress regulation, you'll receive a separate email from them shortly.